How to Create an SEO Strategy with Results in 90 Days

In today’s competitive digital landscape, a well-structured Search Engine Optimization (SEO) strategy is no longer optional—it’s a necessity for businesses aiming to thrive online. With 68% of online experiences beginning with a search engine (Ahrefs), businesses that neglect SEO risk losing out on valuable organic traffic, brand visibility, and ultimately, conversions.

This article explores the core components of a robustSEO strategy and how businesses can achieve measurable results in as little as 90 days. We’ll also highlight howUrsTech Solution can become your trusted partner in this journey, offering tailored solutions to maximize your online potential.

What is SEO?

Search Engine Optimization (SEO) is optimizing a website to improve its visibility on search engine results pages (SERPs). By enhancing various website elements, businesses can attract more organic (non-paid) traffic, leading to increased brand awareness and potential conversions.

Why Does SEO Take Time?

Achieving significant results through SEO is a gradual process due to several factors:

• Search Engine Algorithms: Search engines like Google use complex algorithms to rank websites. These algorithms consider numerous factors, including content relevance, quality, and user experience. Understanding and aligning with these algorithms requires time and continuous effort.

• Competition: With millions of websites vying for attention, standing out necessitates consistent and content creation. Building authority and trust with search engines doesn't happen overnight.

• Indexing and Crawling: Search engines periodically crawl and index websites. Implementing changes doesn't immediately result in recognition; it takes time for search engines to process and reflect these updates in SERPs.

The 90-Day SEO Plan

While SEO is inherently a long-term endeavour, it's possible to observe measurable improvements within a 90-day timeframe by implementing a structured strategy:

1. Research and Planning (Days 1–30):

2. On-Page Optimization (Days 31–60):

3. Off-Page Optimization (Days 61–90):

By adhering to this plan, businesses can lay a solid foundation for ongoing SEO success, setting the stage for sustained growth beyond the initial 90 days.

Step-by-Step Guide to a 90-Day SEO Strategy

Building a successful SEO strategy requires a methodical approach, and the 90-day plan is designed to deliver measurable results jalnhip while laying the foundation for long-term growth. Below is a detailed, step-by-step breakdown of each phase:

Phase 1: Research and Planning (Day 1–30)

This phase sets the groundwork for the SEO strategy by gathering insights and defining the approach.

1. Conduct a Comprehensive Website Audit

• Objective: Identify technical issues that may hinder search engine performance.

• Key Areas to Check: Technical SEO: Look for issues like broken links, duplicate content, crawl errors, and slow page speeds.

• Mobile Friendliness: Ensure the site is mobile-responsive, as over 60% of searches are conducted on mobile devices.

• Core Web Vitals: Address metrics like Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).

2. Perform Keyword Research

• Objective: Find the right keywords to target, considering relevance, search volume, and competition.

• Tools to Use: Google Keyword Planner, Ahrefs, SEMrush, and Moz.

• Process: Identify primary keywords that align with your business objectives. Discover long-tail keywords with lower competition but high conversion potential. Group keywords into clusters for specific pages.

3. Analyze Competitors

• Objective: Learn from competitors who rank well in your niche.

• Focus Areas: Keywords they rank for and content strategies they employ.Backlinks and referring domains.Their website structure and on-page optimizations.

4. Define SMART Goals

• Specific: Identify key outcomes, such as "Increase organic traffic by 30%."

• Measurable: Track improvements using tools like Google Analytics.

• Achievable: Set realistic expectations for the first 90 days.

• Relevant: Align goals with business priorities.

• Time-bound: Establish deadlines for tasks and milestones.

Phase 2: On-Page Optimization (Day 31–60)

With the research phase complete, this phase focuses on optimizing the website for search engines and users.

1. Optimize Metadata

• Title Tags: Include primary keywords, keep titles under 60 characters, and ensure they are compelling.

• Meta Descriptions: Write concise descriptions with target keywords to improve click-through rates.

• Headers (H1, H2, H3): Use headers to structure content and integrate keywords naturally.

2. Improve Content Quality

• Content Creation: Write high-value, engaging content targeting user intent.

• Content Refresh: Update existing pages to include new data, trends, or keywords.

• User Intent Matching: Address informational, navigational, and transactional queries effectively.

3. Optimize Images

• Compress images to improve page load speeds.

• Use descriptive file names and include alt text with target keywords.

4. Enhance Internal Linking

• Link-related pages to create a clear site structure.

• Use descriptive anchor text with keywords to signal relevance.

5. Fix Technical SEO Issues

• Implement HTTPS for security.

• Create an XML sitemap and submit it to Google Search Console.

• Set up 301 redirects for any outdated pages.

Phase 3: Off-Page Optimization (Day 61–90)

This phase focuses on building authority and driving traffic through external efforts.

1. Build High-Quality Backlinks

Strategies:

• Guest Blogging: Contribute to authoritative sites in your Broken Link Building: Identify broken links on high-authority sites and suggest your content as a replacement.

• Skyscraper Technique: Create better versions of top-performing content and promote it to earn backlinks.

2. Leverage Social Media

• Promote new and existing content to drive traffic and engagement.

• Encourage social shares to increase content visibility.

• Use platforms like LinkedIn, Twitter, and Facebook to connect with industry influencers.

3. Monitor and Adjust the Strategy

• Use tools like Google Analytics, Google Search Console, and Ahrefs to track Keyword rankings. Organic traffic trends.Engagement metrics (bounce rate, session duration, etc.).

• Identify what’s working and refine strategies to improve performance.

Key Performance Indicators to Measure SEO Success

Measuring the success of an SEO strategy is essential for determining its effectiveness and identifying areas for improvement. By monitoring specific Key Performance Indicators (KPIs), businesses can ensure their efforts align with their objectives. Below are the critical KPIs to track:

A. Organic Traffic Growth

• Definition: The number of visitors coming to your website from organic (non-paid) search results.

• Why It Matters: Organic traffic is a direct indicator of improved visibility in search engines. Growth in this metric suggests that your SEO efforts are increasing the site's exposure.

B. Keyword Rankings Improvement

• Definition: The position of your targeted keywords in search engine results pages (SERPs).

• Why It Matters: Higher keyword rankings lead to better visibility and more clicks. This KPI reflects your website's relevance for specific search terms.

C. Click-Through Rate (CTR)

• Definition: The percentage of users who click on your site’s link after seeing it in search results.

• Why It Matters: Even if a page ranks well, a low CTR means potential traffic is being missed.

D. Bounce Rate

• Definition: The percentage of visitors who leave your website without taking any further action.

• Why It Matters: A high bounce rate suggests your content or user experience isn’t meeting visitors’ expectations.

E. Average Session Duration

• Definition: The average amount of time users spend on your website.

• Why It Matters: Indicates how engaging and relevant your content is to visitors.

F. Conversion Rate

• Definition: The percentage of visitors who complete a desired action, such as making a purchase, filling out a form, or signing up for a newsletter.

• Why It Matters: High conversion rates show that your traffic is not only growing but also generating valuable leads or sales.

G. Backlink Profile

• Definition: The number and quality of websites linking to your domain.

• Why It Matters: Backlinks signal authority and trustworthiness to search engines, which can improve rankings.

H. Index Coverage and Crawl Errors

• Definition: The number of pages indexed by search engines and any errors preventing crawling.

• Why It Matters: Ensures your site is fully accessible to search engines.

I. Cost Per Lead (CPL) from Organic Traffic

• Definition: The cost of acquiring a lead through organic search efforts.

• Why It Matters: Helps evaluate the return on investment (ROI) of your SEO strategy.

J. Local SEO Metrics (For Local Businesses)

• Metrics to Track: Google My Business (GMB) impressions and actions (calls, directions).Local keyword ranking, Reviews and ratings.

• Why It Matters: Local SEO drives foot traffic and leads for location-based businesses.

FAQs

1. How long does it take to see results from SEO?

SEO is a long-term investment. While initial improvements can be seen within 90 days, meaningful and sustained results often take 6 to 12 months. This depends on factors like industry competition, keyword difficulty, and the current state of your website.

2. Is SEO better than paid advertising?

SEO and paid advertising serve different purposes:

• SEO builds long-term organic traffic and is cost-effective over time.

• Paid ads deliver immediate results but require continuous investment. A balanced strategy often includes both, with SEO as the backbone for sustainable growth.

3. How much should I invest in an SEO strategy?

The cost of SEO varies widely depending on the scope of work, the industry, and the agency or team involved. On average:

• Small businesses: $500–$2,000/month.

• Mid-sized companies: $2,000–$10,000/month.

• Enterprises: $10,000+/month. Investing in quality services ensures better long-term ROI.

4. Can I handle SEO in-house, or do I need an agency?

While basic SEO tasks can be handled in-house, an experienced agency like UrsTech provides:

• Advanced technical expertise.

• Access to premium tools and resources.

• A data-driven approach for faster, measurable results.

How UrsTech Helps You Create an Effective SEO Strategy

1. Customized SEO Plans

UrsTech tailors its SEO strategies to your business goals and audience. Whether you're targeting local or global markets, we design plans that prioritize your unique needs.

2. Proven Track Record

Our case studies and client success stories demonstrate our ability to:

• Improve search rankings.

• Drive high-quality traffic.

• Increase conversions.

3. Advanced Tools and Techniques

UrsTech leverages cutting-edge tools like SEM rush, Ahrefs, and Google Analytics to:

• Conduct in-depth keyword research.

• Monitor performance metrics.

• Stay ahead of search engine algorithm updates.

4. Holistic Approach

Our services cover all aspects of SEO:

• Technical SEO: Website audits and fixes.

• On-Page SEO: Content optimization and keyword integration.

• Off-page SEO: Backlink building and brand mentions.

5. Ongoing Support

SEO is an evolving process, and UrsTech Solution ensures continuous optimization through:

• Regular reporting and insights.

• Adjustments to strategies based on analytics.

• Dedicated support teams to address your queries.

Conclusion

Creating an effective SEO strategy within 90 days is achievable with a structured approach. By focusing on research, on-page optimization, and off-page efforts, businesses can see measurable improvements in organic traffic and rankings. SEO success requires consistent effort, tracking key metrics, and adapting to changes in search engine algorithms.

Partnering with an expert team likeUrsTech Solution ensures you stay ahead of the competition while achieving sustainable growth